Pedalling for Pubs is a charity bike ride with hospitality at its heart. Created in recognition and support of disadvantaged people from around the pub, brewery and wider hospitality sectors, 24 high profile representatives from some of the biggest names in the bar and food service industry will battle intense heat and rocky conditions to cycle 335km across Jordan with the aim to raise over £140,000 in donations.


The money will be channelled into projects that support those in need, through The Licensed Trade Charity and Only A Pavement Away. The inaugural cycling challenge has been created as a collaborative support effort by industry professionals, KAM Media as well as The Licensed Trade Charity and Only A Pavement Away themselves.

It is estimated that around 250,000 people working in the licensed trade are in need of support at any one time. Workers in the hospitality industry are often faced with situations where they have financial pressures, emotional stress or sudden change in circumstance that can leave them desperate for a helping hand. At the same time, in 2018, 320,000 people in the UK were registered homeless and growing.

With 1.3 million vacancies expected in the pub and restaurant industries by 2024, hospitality is the third largest employer in the UK, generating £130 billion in sales per year. This places it above the automotive, pharmaceutical & aeronautics industries combined, as well as the perfect opportunity to promote fair employment for disadvantaged people.

Pedalling for Pubs, in support of The Licensed Trade Charity and Only A Pavement Away, is committed to helping these causes, as well as promoting higher visibility for positive change in the hospitality industry.

Using fundraising platform JustGiving to encourage donations, each cyclist will drum up individual support for their training journey via their rider profiles on the Pedalling for Pubs website, which will contribute to the total monetary goal.

In support of

About The Licensed Trade Charity

The Licensed Trade Charity have been providing free of charge support to licensed trade people for over 200 years. They have a website with around 60 free downloadable help sheets and a helpline that is available 24/7, 365 days a year that anyone can access whether they’ve been in the trade for 3 days or 30 years. Their helpline team offers practical advice and emotional support, and callers from the trade can even access 6 free telephone counselling sessions if they need to. For people who have been in the trade for 5 years or more, currently working or in the past, they offer financial grants which can help with everything from the purchase of a washing machine, help with travel costs when undergoing hospital treatment and rent arrears or rent deposits. Their goal is to help people in the trade to get back on their feet.


About Only A Pavement Away

ONLY A PAVEMENT AWAY is a charity founded by representatives from the hospitality industry. They act as a conduit to help those people struggling to get into work overcome hurdles by finding jobs within the hospitality, pub and restaurant industry. Their initial focus was on helping the Homeless and those sleeping rough including those having to “sofa hop” and they now work with ex-service personnel, ex-offenders and those with learning difficulties. Their aim is to act as a pathway to employment whilst negating the need for people to face an existence of living on the streets. They believe that everyone deserves an opportunity and a chance to forge a career.


Powered by KAM Media

Powered by KAM Media

KAM Media deliver research with purpose to help businesses understand their customers better, they are thought leaders in consumer trends whilst supporting the growth and development of the hospitality and grocery retail sectors. Providing grocery retail and hospitality insights, research and media content alongside the latest industry trends. Their services include tailored research packages, media content, consultancy and thought leadership to name but a few. KAM are also integral in bringing the many pubs, breweries and members of the hospitality industry together to form the ‘Pedalling for Pubs 2019’ cycling team as well as being a core part of founding this fantastic initiative that will support those in need. KAM continue to ‘Get Behind the Bar’ by pedalling for pubs themselves when Founder and CEO Katy Moses and Creative Director Blake Gladman don their cycling gear and ‘saddle up’ in 2020 to tackle the challenge personally in Jordan. To support them, click here: INSERT FUNDRAISING LINK


With Special thanks to The Hub

About The Hub

Founded in 2004, on a love of food, drink and good times The Hub offer PR and Trade Marketing consultancy to brands that want to win in the diverse and challenging foodservice and grocery retail sectors. By partnering with the hub, their clients have the confidence that they are collaborating with industry specialists, marketing experts and exceptional creative talent. They represent some of the most successful brands in the market, and it’s their unwavering mission to make them famous as category leaders, by strengthening their reputation and driving their sales.

A special thanks to The Hub for ‘Getting Behind the Bar’ providing Pedalling for pubs with free of charge PR, social and strategy advice for the duration of the project.


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