Pedalling for Pubs is a charity bike ride with hospitality at its heart. Created in recognition and support of disadvantaged people from around the pub, brewery and wider hospitality sectors, 24 high profile representatives from some of the biggest names in the bar and food service industry will battle intense heat and rocky conditions to cycle 335km across Jordan with the aim to raise over £140,000 in donations.
The money will be channelled into projects that support those in need, through The Licensed Trade Charity and Only A Pavement Away. The inaugural cycling challenge has been created as a collaborative support effort by industry professionals, KAM Media as well as The Licensed Trade Charity and Only A Pavement Away themselves.
It is estimated that around 250,000 people working in the licensed trade are in need of support at any one time. Workers in the hospitality industry are often faced with situations where they have financial pressures, emotional stress or sudden change in circumstance that can leave them desperate for a helping hand. At the same time, in 2018, 320,000 people in the UK were registered homeless and growing.
With 1.3 million vacancies expected in the pub and restaurant industries by 2024, hospitality is the third largest employer in the UK, generating £130 billion in sales per year. This places it above the automotive, pharmaceutical & aeronautics industries combined, as well as the perfect opportunity to promote fair employment for disadvantaged people.
Pedalling for Pubs, in support of The Licensed Trade Charity and Only A Pavement Away, is committed to helping these causes, as well as promoting higher visibility for positive change in the hospitality industry.
Using fundraising platform JustGiving to encourage donations, each cyclist will drum up individual support for their training journey via their rider profiles on the Pedalling for Pubs website, which will contribute to the total monetary goal.