Wayne Shurvinton – Greene King

Wayne Shurvinton is the Managing Director for Greene King’s Pub and Partners Business Unit, with a career spanning retail and hospitality across the UK, Europe and the Middle East.

Having lived in the Middle East for 18 months Wayne is very much looking forward to returning to the region which for him is a ‘home from home.’ 

As a non-cyclist there’s a fair amount of training that’s required to get him into a fit state (physically and mentally) but Wayne is excited to be doing this alongside a whole host of other riders from across the pub sector who will collectively stand behind two charities; ‘The Licensed Trade Charity’ and ‘Only a Pavement Away.’

Donate to Wayne >

Anthony Pender – Yummy Pubs

Co-Founder of Yummy Pub Co - The awarding winning tiny teeny boutique pub company with the simple goal of creating Amazing Experiences for guests whilst being the best the employer in the hospitality business. Anthony also took on the role of Chairman of the British Institute of Innkeeping in 2014 - 2018 with the clear goal of making the organisation relevant and focusing on Training, Standards & Professionalism.

Donate to Anthony >

Nicci Setchell - Yapster

Nicci has been the CFO and COO of Yapster since 2018 having left Just Eat Group as Global Strategic Lead. Before that, she was Head of Finance M&A and Integrations. Her other prior roles include International Financial Controller for NFL Europe and Management Accountant for Tottenham Hotspur.

Outside of work, Nicci is mum to Benji (human) and Jack (dog). She starts most days in her shed where she escapes for an early morning cycle (courtesy of Peloton, of course). She also has a weakness for pubs, and if she isn’t cycling or fundraising for Yapster, you’ll likely find her at one of her locals. In fact, that's where she first heard about Pedalling for Pubs. She agreed to take part a little later on in the evening, once she was sufficiently drunk on Picpoul de Pinet.

Donate to Nicci >

Richard Hartley - Catton Hospitality

Richard is Director at Catton Hospitality and having successfully operated with Geronimo Inns, All Bar One, Ask Italian, and currently revolutionising labour deployment at S4labour, Richard, knows a thing or two about running a successful bar, restaurant or pub.

Now he has set his sights on riding his way to huge load of money for a great charity and raising a glass to a very worthy cause.

Donate to Richard >

Joby Mortimer - Brakes

Starting out in the industry straight from college, Joby joined Whitbread Beer Company and spent 15 years there seeing it change to what is now known as Budweiser Brewing Group, during that time Joby worked in the Wholesale channel and was part of the project team that saw the Direct Delivered business transitioned to regional wholesalers. During that time, building a strong allegiance to Bablake Wines, he was approached to join their board as sales & Marketing Director, a post he took up in late 2013. Working for Bablake’s until the sale to Amathus. He then joined the fantastic brewery, Budweiser Budvar, the State owned Czech brewery and home to the Original Budweiser beer working as Sales Director for the next 4 years. In late 2019 Joby finally crossed the great divide from drink to food as he joined Brakes, part of the Sysco family to head up their National On Trade channel. 

Outside of this, he owns Waistcoat Wines, an independent wine merchant selling to both the public and the On Trade and acts as NED for PJB Drinks and The Barcode App, whilst also sitting on a committee of Scoo-B-Doo a charity to support the Neo Natal ward at Gloucester Royal Hospital.

Donate to Joby >

Paul Pavli – Paul Pavli Consultancy

Paul is currently an independent consultant having recently completed a 14 year stint at Punch Taverns PLC.

Paul was appointed to the role of managing director, in April 2016, responsible for delivering growth in both Punch’s retail and leased and tenanted estates. Paul joined Punch in 2005 as a business relationship manager and held a number of senior roles within the company, including operations director for the new business division and operations director south, for the core estate.

Paul started his hospitality career in 1986 and went on to run a small restaurant group in London with a number of high profile sites, before moving into pub & restaurants with Whitbread plc and JD Wetherspoons plc.

Donate to Paul >

Sam Hagger - The Beautiful Pubs Collective

Sam is the Founder of The Beautiful Pubs Collective, a highly acclaimed independent pub operator in Leicestershire. He started his career in hospitality aged just 16 & by 21 was a highly regarded manager for Scottish & Newcastle Retail before joining The Orchid Group & playing a significant role in their midlands operation before launching Beautiful Pubs in 2008. Sam is extremely passionate about pubs, people & the City of Leicester, playing a key part in the city’s business community as well as acting as a trustee for several local charities. 

Outside of his pubs, Sam enjoys cycling at the gym, is a long-time season ticket holder at Leicester Tigers rugby club & spends the reminder of his downtime with his partner & their Beagle on the nearby Lincolnshire waterways. 

Sam is truly excited about Ride Jordan & feels honoured to be able to help raise money to support these incredible charities work. 

Donate to Sam >

James Nye – Anglian Country Inns

James is Managing Director of Anglian Country Inns, the family owned pub and restaurant group. He has helped build the group with his family from a single site to a nine strong, eclectic mix of hospitality venues, picking up numerous industry awards along the way. Beyond the business, he is actively involved in the wider hospitality industry and sits on the UK Hospitality Council.

Alongside running pubs, James loves his rugby and sailing and has occasionally been known to ride a bike. He is relishing the challenge of this ride and raising lots of money for such a worthwhile cause.

Donate to James >

Katy Moses – KAM Media

Katy started up KAM Media in 2014 after spotting a gap in the market for a creative, results-driven research and content agency. Katy is passionate about restaurants, pubs, bars (and not just about being in them!) and grocery retail. She has worked with pub and bar companies as a consultant since what seems like the dawn of time, and has run bespoke and syndicated research programmes for pub companies and suppliers like Punch, Ei Group, St Austell, Shepherd Neame, First Drinks, Britvic, Diageo, Carlsberg and many, many more.

Pedalling for Pubs was thought up by Katy after she took part in a similar cycle ride for charity with grocery industry colleagues through Vietnam in February 2019. She took the idea to the LTC and OAPA and they thought it was a great idea and so PFP was born!

Donate to Katy >

Blake Gladman– KAM Media

Blake has over 15 years’ experience delivering market leading shopper, consumer and social research and insights. He started his career at Kantar before joining HIM in 2009, where he oversaw the development of their research products, led the recent re-branding of the business and launched their customer facing website. ​

In 2018, Blake joined Katy at KAM Media to help further develop the business and use his experience in utilising the power of research and insights to support and drive all areas from marketing, to product development and technological innovations.

Donate to Blake >

Paul Passey – The Licensed Trade Charity

Paul Passey is the Estates and Projects Director of the Licensed Trade Charity, and is responsibility for the maintenance, repair and improvement of the organisation’s three independent schools and investment properties.

Paul was nominated for Pedalling for Pubs by the Senior team as he has a huge passion for cycling which he’s excited to utilise in supporting the fantastic work of the Charity he’s proud to work for.

Donate to Paul >

Natalie Waldron – Waldron Design

Natalie Waldron is MD of Natalie Waldron Design, an Interior Design and consultancy practice specialising in Hospitality.

From the outset Natalie worked in operational roles in licensed retail and after qualifying progressed to become Head of Design for Living Ventures. Natalie has over 13 years’ experience in the hospitality sector assisting in the development of numerous brands including Gusto, BH, NWTC, MH, Alchemist, Artisan, Red Door, Australia and Grand Pacific.

Natalie’s recent portfolio includes large high street regeneration projects and working closely with numerous businesses developing new concepts ranging from cocktail bars, restaurants, Yacht Clubs, pubs & accommodation. 

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Kathleen Snell - Barclays

Kathleen has a wealth of background in card processing; be it Face to Face Chip and Pin, Online Payments, Mobile Apps or Integrated Payments she’s a fountain of knowledge. Currently managing Barclay's strategic partnerships, her daily role sees her developing some really exciting propositions for organisations.

A self-confessed exercise-phobe, PFP2020 will be a difficult challenge for Kathleen, but she’s keen to swap her horse saddle for a bike one to raise money to support an amazing cause.

Donate to Kathleen >

Clive Chesser - Punch

Clive has been CEO of Punch since June 2018. Prior to that he spent 9 years at Greene King culminating in running the tenanted and brewing & brands division and joined the pub industry with Ei Group in 2007. Earlier career included 8 years working internationally with Haagen-Dazs and 7 years with SSP. Clive took up marathon running in a moment of mid-life crisis and is now ready for a different challenge in support of our fantastic charities.

Donate to Clive >

Chris Lowe - William Reed

Chris Lowe is Publisher at William Reed Business media overseeing hospitality media brands The Morning Advertiser, Publican Awards, Top 50 Gastropubs and Top 50 Cocktail Bars.

Having grown up in the family hotel business, Chris has been exposed to the food and drinks industry from a young age.  Rather than join the family business, Chris found a calling towards the media, going on to gain a BA in marketing and then further professional diplomas in digital marketing. Over the last 15 years Chris has worked across all aspects of branding, media and marketing with some of the big media owners, blue-chip companies and agencies within tech, football, automotive and hospitality.

 Chris is also very passionate about sports and charity, previously helping on a 3-month project to develop a school in Kenya’s rift valley building new classrooms and teaching. He is relishing the challenge of this ride in the heat of Jordan alongside a great team of people, raising money to help homeless, ex-offenders and veterans reintegrate through the hospitality industry.

Donate to Chris >

Geoff Campion – Head of Communications, Chartwells.

Geoff is a communications specialist in the hospitality industry. After working for more than half a decade rising up through the ranks at Fleet Street Communications, he now works for Chartwells, part of Compass Group UK & Ireland, helping drive their purpose to feed pupils and students across the UK nutritious and delicious meals. He is passionate about fantastic food, drink and hospitality, and is a judge at the Great Taste Awards, as well as the Restaurant Marketer and Innovator programme run by Think Hospitality and Propel.

On a personal note, Geoff’s father Charles passed away after he’d agreed to take on this challenge and he will now be doing it in his memory. He’s far from a natural cyclist and is much more comfortable tackling a dessert than a desert. This is very much outside his comfort zone, but he’s very much relishing the challenge.

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Steve Alton – BII

Steven relishes a challenge so when the Pedalling for Pubs adventure was announced he was in.  It combined his passion for the industry, a sporting challenge and the opportunity to share the fantastic experience with colleagues across the industry.  Steven joined the sector around nine years ago after previously leading a number of technology businesses in IT, security solutions and telecoms. 

He has led the Vianet business supporting operators with technology to drive quality and improve profitability in the drinks category.  Steven is a proud supporter of the industry and it is through his role as a trustee of the British Institute of Innkeeping (BII) that he further developed his interest in taking a wider role in the sector.  Steven is moving to lead the BII from October this year.

Donate to Steve >

Mark Stretton - Fleet Street Communications

Mark is co-founder and MD of Fleet St Communications, an agency working with hospitality, leisure, food and drink companies across the PR spectrum from landmark campaigns, brand building, product and venue launches through to corporate comms, CEO and leadership messaging, reputation and crisis management.  Until recently he only used a bike for getting to and from the pub, and occasionally, the odd commute to work, but is nevertheless looking forward to the challenge, and most importantly, to raising lots of cash for two brilliant charities that make a life-changing difference to people in pubs and hospitality.

Donate to Mark >

Amber Staynings – Bums on Seats

Amber has enjoyed over 20 years in the hospitality sector – beginning as a waitress and progressing to various roles as Head of Sales for Novus Leisure and LateNightLondon, Director of Sales for Drake & Morgan, and Sales & Marketing Consultant with both the Deltic Group and Casual Dining. Amber’s working life reflects a genuine and abiding love for the industry. 

In early 2019 Amber launched her own business: Bums on Seats. This was the culmination of a dedicated period of learning from others, including many exceptional mentors, and total belief in the opportunities offered by her type of business. Covid lockdowns and other challenges spurred Amber on to make Bums on Seats even more dynamic than originally envisaged, developing the industry’s first officially endorsed training programme, as well as delivering proven Marketing and Sales expertise for her clients. 

Spreading her wings on the back of a growing reputation, Amber began delivering advice and guidance via podcasts and other media forums. These encompassed a range of topical products, including the drive for customer loyalty, planning for seasonal activities, as well as helping young women in business, and the imperative for everyone of maintaining a healthy lifestyle - whether physical or mental.

On a more personal level, Amber will often talk about having attended several different schools across the UK as her family embraced new challenges, experiencing both state and private education on her journey, cementing her love of forming new friendships whilst staying loyal to others. Amber has also put people and philanthropic causes at the centre of her life, for example by ensuring that Bums on Seats is closely aligned with the charity Only a Pavement Away. Seeing the Bums on Seats workforce grow to become inspiring loyal members (the Bums ‘family’) also reflects her love of people. 

Amber attributes her work ethic and success as an entrepreneur to her enthusiasm, willingness to embrace a range of different skills including business development and leadership, and building genuine relationships within the sector. Amber has an eye for spotting opportunities to make a difference and continues to be the ‘go to’ person in her field with the ability to spot trends and deliver improvements across the board for Bums clients. 

As we emerge from Covid there are new challenges for the hospitality industry to face, but Amber will tell you that with these come new opportunities, and those bars, restaurants or hotels willing to embrace small but important changes in the way they interact with customers will be the winners going into 2022 and beyond.

Above everything, Amber’s career has been characterised by a passionate belief in Hospitality and its influence on individual wellbeing and happiness. Being nominated for the Best Business Women Award 2020 she found both astonishing yet welcome and personally very encouraging. If you love the industry like Amber does, you will understand why it became the centre point of her life!

Donate to Amber >

Dolores Panetier - Only A Pavement Away

Dolores has worked in the hospitality industry in London and abroad for many years before deciding to join the charity sector. Over the years, she has volunteered for different organisations with her most recent experience as a First Aider. Dolores currently works as a Senior Relationship Manager at Only A Pavement Away. One of the main objectives of her role is to strengthen the link between the hospitality industry and the community.

Dolores has lived, studied, and worked in 5 countries across the globe and travelled in a many more. When the first lockdown was announced, she found herself stuck on a tiny island in the middle of the Caribbean and had no choice but to learn how to fish. In more regular times, she enjoys roller skating, playing bass and looking for new restaurants and bars to try!

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Luke Boase – Lucky Saint

Luke is the Founder of Lucky Saint. In three short years, Lucky Saint has become the UK's leading specialist alcohol-free beer brand.

Stocked in over 30 Michelin starred restaurants, casual dining institutions like Dishoom and Honest Burgers, not to mention some of the UK's finest pubs. And now, Lucky Saint is pioneering alcohol-free beer on draught.

Luke is a keen runner, skier and (more recently) cyclist. He is relishing the prospect of adventuring through Jordan and in doing so, raising valuable funds for these two charities. 

Donate to Luke>

James Russell - AF Blakemore

James is not from around here hailing from the sunny climes of Australia, but has been local in the UK for 20 years where he has worked across the UK food and drink market both as a branded supplier and more recently as a distributor/wholesaler.

James works for AF Blakemore where he leads the wholesale and foodservice function and has seen first hand the disruption with key on-trade and leisure customers.

James was once a keen cyclist, and is living on the memories of his youth, and is looking forward to the challenge of getting back in the saddle for this valuable cause.

Donate to James >

David Wigham - Admiral Taverns

David Wigham has been in The Licensed Trade for over 20 years, starting with Bass Brewers/Molson Coors in Sales and Marketing before moving to one of my customers, Punch Taverns where I joined the Operating Board with responsibilities which spanned Operations, Sales & Marketing. Now Commercial Director with Admiral Taverns and enjoying being part of a dynamic team, focused on growing a business which is a leading light in the leased and tenanted pub sector. 

Whilst I own a bike and enjoy getting out on it, a typical bike ride is an hour, anything beyond that usually means I have stopped at the pub en-route, so the Pedalling for Pubs Challenge in Jordan is going to be tough. Rachel and I are delighted to be joining colleagues from across our industry to raise funds for two fantastic causes and I’m sure we’ll have some laughs and maybe some tears along the way

Donate to David >

Daniel Rowntree - BrewBroker

An entire career in the booze industry, from sales and marketing at Bacardi to setting up the on-trade marketing agency Elastic which eventually sold to Matthew Clark. In between those times Daniel was also a landlord of a Punch lease in Nunhead (where he met Katy!), eventually sold to Laines, and set up and ran the Craft Beer Rising Festival for 7 years. Daniel is currently the CEO of BrewBroker, an online network that removes all inefficiencies in the brewing industry from brewhouse production to beer consumption, as well as being a partner in a new beer show, BrewLDN launching in Feb 2020.

Donate to Daniel >

James Brown – TiPJAR

James Brown is Managing Director at BrewDog Retail and Founder of Cashless Tipping Platform TiPJAR. Leading over 1800 staff globally James spends most of his time on the road traveling between BrewDogs global location of Bars and Breweries.

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Sophie Goodall – Heineken UK

Sophie joined HEINEKEN UK in 2016 as Head of Public Affairs, and has been Head of Corporate Affairs (Star Pubs and Bars) since 2018.

Prior to joining HEINEKEN, she worked in the Corporate Affairs team at Sainsbury’s PLC, and also advised the British Beer and Pub Association and Diageo during her 5 years at Hanover Communications.

She is a passionate supporter of pubs and alongside sitting on the management team of HEINEKEN’s UK pub business, is a keen cyclist in her spare time. Sophie is looking forward to the challenge of the ride and raising lots of money for a worthwhile cause, one which HEINEKEN has long-supported.

Donate to Sophie>

Julian Ross – Wireless Social

Julian is an experienced entrepreneur with specialisms in enterprise sales, business growth strategy, and building strong and lasting business relationships and networks. Julian’s career began as Audit & Accounts Manager with Josolyne & Co Chartered Accountants & Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest.

After identifying a gap in the market for a Wi-Fi data capture and guest engagement solution, specifically tailored to meet the needs of the hospitality sector, Julian founded Wireless Social, hospitality Wi-Fi and analytics specialists, in 2013.

Donate to Julian >