Dropping participants right into the heart of Jordan from the 10-15th March 2022, Challenge Jordan will see riders battle the heat and rocky conditions to ride 300km across the country in aid of pubs, breweries and the wider hospitality industry in the UK. Aiming to raise over £140,000 the money will be channelled into projects that support those in need via The Licensed Trade Charity and Only a Pavement Away, two charities that are dedicated to supporting people who work in the licensed drinks trade and hospitality industry.

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About us

Powered by KAM Media, our bike ride will be raising essential funds for ‘The Licensed Trade Charity’ and ‘Only A Pavement Away’ – two charities who are integral to the industry and work tirelessly to ensure that no matter what your job role, level or background is, there is a friendly face at the end of a phone or an email ready to support you with what you need to get back on your feet.

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