Dropping participants right into the heart of Jordan, Challenge Jordan will see riders battle the heat and rocky conditions to ride 300km across the country in aid of pubs, breweries and the wider hospitality industry in the UK. Aiming to raise over £140,000 in 2020 the money will be channelled into projects that support those in need via The Licensed Trade Charity and Only a Pavement Away who are dedicated to supporting people who work in the pub and hospitality industry.
Powered by KAM Media, our bike ride will be raising essential funds for ‘The Licensed Trade Charity’ and ‘Only A Pavement Away’ – two charities who are integral to the industry and work tirelessly to ensure that no matter what your job role, level or background is, there is a friendly face at the end of a phone or an email ready to support you with what you need to get back on your feet.
Scroll through to see our amazing team of cyclists who are taking on this year’s Pedalling for Pubs 2020. Click on their profiles to read more about them and most importantly to donate. You can also track our fundraising progress by clicking through to see our ‘Just Giving’ page.
Richard is Director at Catton Hospitality and having successfully operated with Geronimo Inns, All Bar One, Ask Italian, and currently revolutionising labour deployment at S4labour, Richard, knows a thing or two about running a successful bar, restaurant or pub.
Now he has set his sights on riding his way to huge load of money for a great charity and raising a glass to a very worthy cause.
Richard is Director at Catton Hospitality and having successfully operated with Geronimo Inns, All Bar One, Ask Italian, and currently revolutionising labour deployment at S4labour, Richard, knows a thing or two about running a successful bar, restaurant or pub.
Now he has set his sights on riding his way to huge load of money for a great charity and raising a glass to a very worthy cause.
Izzy McHattie is the Relationship Manager at Only A Pavement Away (OAPA), where she works closely with charities in the aim of getting ex-offenders, homeless and veterans into the hospitality industry.
This involves liaising between the thirty-seven employers on board with OAPA and the number of custodial, veteran and homeless charities.
In the past six months Izzy has been working alongside Greg Mangham, the founder of OAPA, she has assisted Novus, in coordinating pre-release recruitment fairs within London prisons as well as being a part of the Fill A Flask campaigns in London, Brighton and Manchester; all of which have been a great success.
She is very much looking forward to learning and growing alongside the charity in the future.
Izzy McHattie is the Relationship Manager at Only A Pavement Away (OAPA), where she works closely with charities in the aim of getting ex-offenders, homeless and veterans into the hospitality industry.
This involves liaising between the thirty-seven employers on board with OAPA and the number of custodial, veteran and homeless charities.
In the past six months Izzy has been working alongside Greg Mangham, the founder of OAPA, she has assisted Novus, in coordinating pre-release recruitment fairs within London prisons as well as being a part of the Fill A Flask campaigns in London, Brighton and Manchester; all of which have been a great success.
She is very much looking forward to learning and growing alongside the charity in the future.
Phil spent the early part of his professional career with Boots the Chemist in Nottingham, working in a number of Supply Chain and Commercial roles before moving across to PWC as a supply chain consultant in their Retail Practice. Following a 2 year stint he then joined Molson Coors in October 2006 and has subsequently held roles across Commercial, Supply Chain and within the European Business Unit before returning to the UK as Managing Director in September 2016.
Phil is a keen road cyclist but with very little experience in the mountains or deserts of Jordan is feeling both a sense of trepidation and excitement in equal measure but is looking forward to raising money and supporting the wonderful industry that he is extremely proud to be part of.
Phil spent the early part of his professional career with Boots the Chemist in Nottingham, working in a number of Supply Chain and Commercial roles before moving across to PWC as a supply chain consultant in their Retail Practice. Following a 2 year stint he then joined Molson Coors in October 2006 and has subsequently held roles across Commercial, Supply Chain and within the European Business Unit before returning to the UK as Managing Director in September 2016.
Phil is a keen road cyclist but with very little experience in the mountains or deserts of Jordan is feeling both a sense of trepidation and excitement in equal measure but is looking forward to raising money and supporting the wonderful industry that he is extremely proud to be part of.
Nerrisa is Senior PR Executive for The Licenced Trade Charity, brought in to share her vast PR knowledge with the team to creatively and effectively raise the profile of all it does to support pubs, bars and breweries.
After joining the charity in March 2019 she has quickly hit the ground ‘pedalling’ and is looking forward to not only raising funds for a great cause but doing some in depth storytelling before during and after this epic cycle.
Nerrisa is Senior PR Executive for The Licenced Trade Charity, brought in to share her vast PR knowledge with the team to creatively and effectively raise the profile of all it does to support pubs, bars and breweries.
After joining the charity in March 2019 she has quickly hit the ground ‘pedalling’ and is looking forward to not only raising funds for a great cause but doing some in depth storytelling before during and after this epic cycle.
Paul is currently an independent consultant having recently completed a 14 year stint at Punch Taverns PLC.
Paul was appointed to the role of managing director, in April 2016, responsible for delivering growth in both Punch’s retail and leased and tenanted estates. Paul joined Punch in 2005 as a business relationship manager and held a number of senior roles within the company, including operations director for the new business division and operations director south, for the core estate.
Paul started his hospitality career in 1986 and went on to run a small restaurant group in London with a number of high profile sites, before moving into pub & restaurants with Whitbread plc and JD Wetherspoons plc.
Paul is currently an independent consultant having recently completed a 14 year stint at Punch Taverns PLC.
Paul was appointed to the role of managing director, in April 2016, responsible for delivering growth in both Punch’s retail and leased and tenanted estates. Paul joined Punch in 2005 as a business relationship manager and held a number of senior roles within the company, including operations director for the new business division and operations director south, for the core estate.
Paul started his hospitality career in 1986 and went on to run a small restaurant group in London with a number of high profile sites, before moving into pub & restaurants with Whitbread plc and JD Wetherspoons plc.
Wayne Shurvinton is the Managing Director for Greene King’s Pub and Partners Business Unit, with a career spanning retail and hospitality across the UK, Europe and the Middle East.
Having lived in the Middle East for 18 months Wayne is very much looking forward to returning to the region which for him is a ‘home from home.’
As a non-cyclist there’s a fair amount of training that’s required to get him into a fit state (physically and mentally) but Wayne is excited to be doing this alongside a whole host of other riders from across the pub sector who will collectively stand behind two charities; ‘The Licensed Trade Charity’ and ‘Only a Pavement Away.’
Wayne Shurvinton is the Managing Director for Greene King’s Pub and Partners Business Unit, with a career spanning retail and hospitality across the UK, Europe and the Middle East.
Having lived in the Middle East for 18 months Wayne is very much looking forward to returning to the region which for him is a ‘home from home.’
As a non-cyclist there’s a fair amount of training that’s required to get him into a fit state (physically and mentally) but Wayne is excited to be doing this alongside a whole host of other riders from across the pub sector who will collectively stand behind two charities; ‘The Licensed Trade Charity’ and ‘Only a Pavement Away.’
Emma has a wide ranging expertise in the hospitality sector including work at Café Rouge and All Bar One which led her to move into media where she worked for Sky Business and she was instrumental in changing the way Sky worked with the pub sector.
When BT bought Premier League rights in 2012, she was approached to be an instrumental member of the BT Sport Commercial team. They were incredibly successful, by disrupting the market and gaining more subscribers than their experienced competition. In September 2019 Emma joins the board at Zonal as Group Sales and Marketing Director.
Emma is also hugely passionate about supporting women in the hospitality sector and is a founder member of Plan B mentoring, who will have mentored c100 senior women in the sector in 2019.
Emma has a wide ranging expertise in the hospitality sector including work at Café Rouge and All Bar One which led her to move into media where she worked for Sky Business and she was instrumental in changing the way Sky worked with the pub sector.
When BT bought Premier League rights in 2012, she was approached to be an instrumental member of the BT Sport Commercial team. They were incredibly successful, by disrupting the market and gaining more subscribers than their experienced competition. In September 2019 Emma joins the board at Zonal as Group Sales and Marketing Director.
Emma is also hugely passionate about supporting women in the hospitality sector and is a founder member of Plan B mentoring, who will have mentored c100 senior women in the sector in 2019.
Richard Bradbury is Trading Director with Heineken UK looking after PubCos, Wholesale and Technical Services. He started in the industry 33 years ago as a graduate trainee with Marston’s before later moving across the Irish Sea to join Heineken Ireland. Richard returned to the UK to relaunch the Heineken brand as On Trade Sales Director. During that period in the early noughties Richard also launched into the UK both Amstel and Birra Moretti.
Cycling is a new addition having just completed the 170 mile coast to coast “Way of the Roses” in the company of the team from New River.
“Having proved to myself I can survive 3 days in a saddle, Pedalling for Pubs looks like a whole new level of endurance of cycling long distance in high temperatures. As someone who loves the pub industry it is great to have this opportunity to support those in less fortunate situations by raising money for two fantastic associated causes; The Licensed Trade Charity and Only A Pavement Away.
Richard Bradbury is Trading Director with Heineken UK looking after PubCos, Wholesale and Technical Services. He started in the industry 33 years ago as a graduate trainee with Marston’s before later moving across the Irish Sea to join Heineken Ireland. Richard returned to the UK to relaunch the Heineken brand as On Trade Sales Director. During that period in the early noughties Richard also launched into the UK both Amstel and Birra Moretti.
Cycling is a new addition having just completed the 170 mile coast to coast “Way of the Roses” in the company of the team from New River.
“Having proved to myself I can survive 3 days in a saddle, Pedalling for Pubs looks like a whole new level of endurance of cycling long distance in high temperatures. As someone who loves the pub industry it is great to have this opportunity to support those in less fortunate situations by raising money for two fantastic associated causes; The Licensed Trade Charity and Only A Pavement Away.
James is Managing Director of Anglian Country Inns, the family owned pub and restaurant group. He has helped build the group with his family from a single site to a nine strong, eclectic mix of hospitality venues, picking up numerous industry awards along the way. Beyond the business, he is actively involved in the wider hospitality industry and sits on the UK Hospitality Council.
Alongside running pubs, James loves his rugby and sailing and has occasionally been known to ride a bike. He is relishing the challenge of this ride and raising lots of money for such a worthwhile cause.
James is Managing Director of Anglian Country Inns, the family owned pub and restaurant group. He has helped build the group with his family from a single site to a nine strong, eclectic mix of hospitality venues, picking up numerous industry awards along the way. Beyond the business, he is actively involved in the wider hospitality industry and sits on the UK Hospitality Council.
Alongside running pubs, James loves his rugby and sailing and has occasionally been known to ride a bike. He is relishing the challenge of this ride and raising lots of money for such a worthwhile cause.
Co-Founder of Yummy Pub Co - The awarding winning tiny teeny boutique pub company with the simple goal of creating Amazing Experiences for guests whilst being the best the employer in the hospitality business. Anthony also took on the role of Chairman of the British Institute of Innkeeping in 2014 - 2018 with the clear goal of making the organisation relevant and focusing on Training, Standards & Professionalism.
Co-Founder of Yummy Pub Co - The awarding winning tiny teeny boutique pub company with the simple goal of creating Amazing Experiences for guests whilst being the best the employer in the hospitality business. Anthony also took on the role of Chairman of the British Institute of Innkeeping in 2014 - 2018 with the clear goal of making the organisation relevant and focusing on Training, Standards & Professionalism.
Katy started up KAM Media in 2014 after spotting a gap in the market for a creative, results-driven research and content agency. Katy is passionate about restaurants, pubs, bars (and not just about being in them!) and grocery retail. She has worked with pub and bar companies as a consultant since what seems like the dawn of time, and has run bespoke and syndicated research programmes for pub companies and suppliers like Punch, Ei Group, St Austell, Shepherd Neame, First Drinks, Britvic, Diageo, Carlsberg and many, many more.
Pedalling for Pubs was thought up by Katy after she took part in a similar cycle ride for charity with grocery industry colleagues through Vietnam in February 2019. She took the idea to the LTC and OAPA and they thought it was a great idea and so PFP was born!
Katy started up KAM Media in 2014 after spotting a gap in the market for a creative, results-driven research and content agency. Katy is passionate about restaurants, pubs, bars (and not just about being in them!) and grocery retail. She has worked with pub and bar companies as a consultant since what seems like the dawn of time, and has run bespoke and syndicated research programmes for pub companies and suppliers like Punch, Ei Group, St Austell, Shepherd Neame, First Drinks, Britvic, Diageo, Carlsberg and many, many more.
Pedalling for Pubs was thought up by Katy after she took part in a similar cycle ride for charity with grocery industry colleagues through Vietnam in February 2019. She took the idea to the LTC and OAPA and they thought it was a great idea and so PFP was born!
Blake has over 15 years’ experience delivering market leading shopper, consumer and social research and insights. He started his career at Kantar before joining HIM in 2009, where he oversaw the development of their research products, led the recent re-branding of the business and launched their customer facing website.
In 2018, Blake joined Katy at KAM Media to help further develop the business and use his experience in utilising the power of research and insights to support and drive all areas from marketing, to product development and technological innovations.
Blake has over 15 years’ experience delivering market leading shopper, consumer and social research and insights. He started his career at Kantar before joining HIM in 2009, where he oversaw the development of their research products, led the recent re-branding of the business and launched their customer facing website.
In 2018, Blake joined Katy at KAM Media to help further develop the business and use his experience in utilising the power of research and insights to support and drive all areas from marketing, to product development and technological innovations.
Paul Passey is the Estates and Projects Director of the Licensed Trade Charity, and is responsibility for the maintenance, repair and improvement of the organisation’s three independent schools and investment properties.
Paul was nominated for Pedalling for Pubs by the Senior team as he has a huge passion for cycling which he’s excited to utilise in supporting the fantastic work of the Charity he’s proud to work for.
Paul Passey is the Estates and Projects Director of the Licensed Trade Charity, and is responsibility for the maintenance, repair and improvement of the organisation’s three independent schools and investment properties.
Paul was nominated for Pedalling for Pubs by the Senior team as he has a huge passion for cycling which he’s excited to utilise in supporting the fantastic work of the Charity he’s proud to work for.
Natalie Waldron is MD of Natalie Waldron Design, an Interior Design and consultancy practice specialising in Hospitality.
From the outset Natalie worked in operational roles in licensed retail and after qualifying progressed to become Head of Design for Living Ventures. Natalie has over 13 years’ experience in the hospitality sector assisting in the development of numerous brands including Gusto, BH, NWTC, MH, Alchemist, Artisan, Red Door, Australia and Grand Pacific.
Natalie’s recent portfolio includes large high street regeneration projects and working closely with numerous businesses developing new concepts ranging from cocktail bars, restaurants, Yacht Clubs, pubs & accommodation.
Natalie Waldron is MD of Natalie Waldron Design, an Interior Design and consultancy practice specialising in Hospitality.
From the outset Natalie worked in operational roles in licensed retail and after qualifying progressed to become Head of Design for Living Ventures. Natalie has over 13 years’ experience in the hospitality sector assisting in the development of numerous brands including Gusto, BH, NWTC, MH, Alchemist, Artisan, Red Door, Australia and Grand Pacific.
Natalie’s recent portfolio includes large high street regeneration projects and working closely with numerous businesses developing new concepts ranging from cocktail bars, restaurants, Yacht Clubs, pubs & accommodation.
Kathleen has a wealth of background in card processing; be it Face to Face Chip and Pin, Online Payments, Mobile Apps or Integrated Payments she’s a fountain of knowledge. Currently managing PaymentSense’s strategic partnerships, her daily role sees her developing some really exciting propositions for organisations.
A self-confessed exercise-phobe, PFP2020 will be a difficult challenge for Kathleen, but she’s keen to swap her horse saddle for a bike one to raise money to support an amazing cause.
Kathleen has a wealth of background in card processing; be it Face to Face Chip and Pin, Online Payments, Mobile Apps or Integrated Payments she’s a fountain of knowledge. Currently managing PaymentSense’s strategic partnerships, her daily role sees her developing some really exciting propositions for organisations.
A self-confessed exercise-phobe, PFP2020 will be a difficult challenge for Kathleen, but she’s keen to swap her horse saddle for a bike one to raise money to support an amazing cause.
Clive has been CEO of Punch since June 2018. Prior to that he spent 9 years at Greene King culminating in running the tenanted and brewing & brands division and joined the pub industry with Ei Group in 2007. Earlier career included 8 years working internationally with Haagen-Dazs and 7 years with SSP. Clive took up marathon running in a moment of mid-life crisis and is now ready for a different challenge in support of our fantastic charities.
Clive has been CEO of Punch since June 2018. Prior to that he spent 9 years at Greene King culminating in running the tenanted and brewing & brands division and joined the pub industry with Ei Group in 2007. Earlier career included 8 years working internationally with Haagen-Dazs and 7 years with SSP. Clive took up marathon running in a moment of mid-life crisis and is now ready for a different challenge in support of our fantastic charities.
Andy started his career as a Chemical Engineer in the food industry with RHM Foods, before moving into sales and then into beer in 1998.
From there he held a number of roles in both sales and marketing in the Molson Coors UK business, culminating in three years as Marketing Director. After sixteen years in the UK beer trade, he took up the role of Managing Director for Molson Coors’s Global Licensed business before returning to the European team as Chief Commercial and Strategy Officer in late 2017. Andy is a keen cyclist, better on the flat than up-hill and is hoping to be able to cycle fast enough to keep cool-ish in Jordan next year!
Andy started his career as a Chemical Engineer in the food industry with RHM Foods, before moving into sales and then into beer in 1998.
From there he held a number of roles in both sales and marketing in the Molson Coors UK business, culminating in three years as Marketing Director. After sixteen years in the UK beer trade, he took up the role of Managing Director for Molson Coors’s Global Licensed business before returning to the European team as Chief Commercial and Strategy Officer in late 2017. Andy is a keen cyclist, better on the flat than up-hill and is hoping to be able to cycle fast enough to keep cool-ish in Jordan next year!
Karl is originally from Dublin but during the rough times in 2011 he packed his bags for sunny Sydney and lived, worked and played there for 8 years before returning to London in January 2018.
Karl is an ex national tennis player, golf addict and loves nothing more than a glass of red or a few pints of Guinness at the weekend to relieve some of that weekly stress! Although he hasn't cycled much over the past few years he loves a challenge and what better way to kick off 2020 than training for Pedalling for Pubs.
In business Karl heads up Strategic Accounts at Eko Communications which is a mobile first communication and collaboration platform that is changing how large and small businesses in Hospitality and other industries with distributed workforces communicate, operate and reward and recognise. The business is already a global success with nearly 1 million active users a month across 4 continents.
Karl is originally from Dublin but during the rough times in 2011 he packed his bags for sunny Sydney and lived, worked and played there for 8 years before returning to London in January 2018.
Karl is an ex national tennis player, golf addict and loves nothing more than a glass of red or a few pints of Guinness at the weekend to relieve some of that weekly stress! Although he hasn't cycled much over the past few years he loves a challenge and what better way to kick off 2020 than training for Pedalling for Pubs.
In business Karl heads up Strategic Accounts at Eko Communications which is a mobile first communication and collaboration platform that is changing how large and small businesses in Hospitality and other industries with distributed workforces communicate, operate and reward and recognise. The business is already a global success with nearly 1 million active users a month across 4 continents.
Rachel has recently clocked up 10 years working for Punch Taverns as a member of the front of house team. Her role means she gets to meet lots of Punch colleagues, suppliers and with the launch of the Punch Academy, also lots of Publicans too! She is both excited and nervous about the Pedalling for Pubs Charity Challenge – it’s a long way, in very hot conditions and in a country she has never visited before but all for a great cause. It will be a change for her and cycling buddy David to be Pedalling for Pubs rather than their usual approach of just Pedalling to Pubs!
Rachel has recently clocked up 10 years working for Punch Taverns as a member of the front of house team. Her role means she gets to meet lots of Punch colleagues, suppliers and with the launch of the Punch Academy, also lots of Publicans too! She is both excited and nervous about the Pedalling for Pubs Charity Challenge – it’s a long way, in very hot conditions and in a country she has never visited before but all for a great cause. It will be a change for her and cycling buddy David to be Pedalling for Pubs rather than their usual approach of just Pedalling to Pubs!
Steven relishes a challenge so when the Pedalling for Pubs adventure was announced he was in. It combined his passion for the industry, a sporting challenge and the opportunity to share the fantastic experience with colleagues across the industry. Steven joined the sector around nine years ago after previously leading a number of technology businesses in IT, security solutions and telecoms.
He has led the Vianet business supporting operators with technology to drive quality and improve profitability in the drinks category. Steven is a proud supporter of the industry and it is through his role as a trustee of the British Institute of Innkeeping (BII) that he further developed his interest in taking a wider role in the sector. Steven is moving to lead the BII from October this year.
Steven relishes a challenge so when the Pedalling for Pubs adventure was announced he was in. It combined his passion for the industry, a sporting challenge and the opportunity to share the fantastic experience with colleagues across the industry. Steven joined the sector around nine years ago after previously leading a number of technology businesses in IT, security solutions and telecoms.
He has led the Vianet business supporting operators with technology to drive quality and improve profitability in the drinks category. Steven is a proud supporter of the industry and it is through his role as a trustee of the British Institute of Innkeeping (BII) that he further developed his interest in taking a wider role in the sector. Steven is moving to lead the BII from October this year.
David Wigham has been in The Licensed Trade for over 20 years, starting with Bass Brewers/Molson Coors in Sales and Marketing before moving to one of my customers, Punch Taverns where I joined the Operating Board with responsibilities which spanned Operations, Sales & Marketing. Now Commercial Director with Admiral Taverns and enjoying being part of a dynamic team, focused on growing a business which is a leading light in the leased and tenanted pub sector.
Whilst I own a bike and enjoy getting out on it, a typical bike ride is an hour, anything beyond that usually means I have stopped at the pub en-route, so the Pedalling for Pubs Challenge in Jordan is going to be tough. Rachel and I are delighted to be joining colleagues from across our industry to raise funds for two fantastic causes and I’m sure we’ll have some laughs and maybe some tears along the way
David Wigham has been in The Licensed Trade for over 20 years, starting with Bass Brewers/Molson Coors in Sales and Marketing before moving to one of my customers, Punch Taverns where I joined the Operating Board with responsibilities which spanned Operations, Sales & Marketing. Now Commercial Director with Admiral Taverns and enjoying being part of a dynamic team, focused on growing a business which is a leading light in the leased and tenanted pub sector.
Whilst I own a bike and enjoy getting out on it, a typical bike ride is an hour, anything beyond that usually means I have stopped at the pub en-route, so the Pedalling for Pubs Challenge in Jordan is going to be tough. Rachel and I are delighted to be joining colleagues from across our industry to raise funds for two fantastic causes and I’m sure we’ll have some laughs and maybe some tears along the way
An entire career in the booze industry, from sales and marketing at Bacardi to setting up the on-trade marketing agency Elastic which eventually sold to Matthew Clark. In between those times Daniel was also a landlord of a Punch lease in Nunhead (where he met Katy!), eventually sold to Laines, and set up and ran the Craft Beer Rising Festival for 7 years. Daniel is currently the CEO of BrewBroker, an online network that removes all inefficiencies in the brewing industry from brewhouse production to beer consumption, as well as being a partner in a new beer show, BrewLDN launching in Feb 2020.
An entire career in the booze industry, from sales and marketing at Bacardi to setting up the on-trade marketing agency Elastic which eventually sold to Matthew Clark. In between those times Daniel was also a landlord of a Punch lease in Nunhead (where he met Katy!), eventually sold to Laines, and set up and ran the Craft Beer Rising Festival for 7 years. Daniel is currently the CEO of BrewBroker, an online network that removes all inefficiencies in the brewing industry from brewhouse production to beer consumption, as well as being a partner in a new beer show, BrewLDN launching in Feb 2020.
Julian is an experienced entrepreneur with specialisms in enterprise sales, business growth strategy, and building strong and lasting business relationships and networks. Julian’s career began as Audit & Accounts Manager with Josolyne & Co Chartered Accountants & Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest.
After identifying a gap in the market for a Wi-Fi data capture and guest engagement solution, specifically tailored to meet the needs of the hospitality sector, Julian founded Wireless Social, hospitality Wi-Fi and analytics specialists, in 2013.
Julian is an experienced entrepreneur with specialisms in enterprise sales, business growth strategy, and building strong and lasting business relationships and networks. Julian’s career began as Audit & Accounts Manager with Josolyne & Co Chartered Accountants & Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest.
After identifying a gap in the market for a Wi-Fi data capture and guest engagement solution, specifically tailored to meet the needs of the hospitality sector, Julian founded Wireless Social, hospitality Wi-Fi and analytics specialists, in 2013.
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