Nicci Setchell - Yapster

Nicci has been the CFO and COO of Yapster since 2018 having left Just Eat Group as Global Strategic Lead. Before that, she was Head of Finance M&A and Integrations. Her other prior roles include International Financial Controller for NFL Europe and Management Accountant for Tottenham Hotspur.

Outside of work, Nicci is mum to Benji (human) and Jack (dog). She starts most days in her shed where she escapes for an early morning cycle (courtesy of Peloton, of course). She also has a weakness for pubs, and if she isn’t cycling or fundraising for Yapster, you’ll likely find her at one of her locals. In fact, that's where she first heard about Pedalling for Pubs. She agreed to take part a little later on in the evening, once she was sufficiently drunk on Picpoul de Pinet.

Donate to Nicci >

Richard Hartley - Catton Hospitality

Richard is Director at Catton Hospitality and having successfully operated with Geronimo Inns, All Bar One, Ask Italian, and currently revolutionising labour deployment at S4labour, Richard, knows a thing or two about running a successful bar, restaurant or pub.

Now he has set his sights on riding his way to huge load of money for a great charity and raising a glass to a very worthy cause.

Donate to Richard >

Izzy McHattie – OAPA

Izzy McHattie is the Relationship Manager at Only A Pavement Away (OAPA), where she works closely with charities in the aim of getting ex-offenders, homeless and veterans into the hospitality industry.

This involves liaising between the thirty-seven employers on board with OAPA and the number of custodial, veteran and homeless charities.

In the past six months Izzy has been working alongside Greg Mangham, the founder of OAPA, she has assisted Novus, in coordinating pre-release recruitment fairs within London prisons as well as being a part of the Fill A Flask campaigns in London, Brighton and Manchester; all of which have been a great success.

She is very much looking forward to learning and growing alongside the charity in the future.

Donate to Izzy >

Phil Whitehead – Molson Coors

Phil spent the early part of his professional career with Boots the Chemist in Nottingham, working in a number of Supply Chain and Commercial roles before moving across to PWC as a supply chain consultant in their Retail Practice.  Following a 2 year stint he then joined Molson Coors in October 2006 and has subsequently held roles across Commercial, Supply Chain and within the European Business Unit before returning to the UK as Managing Director in September 2016.

Phil is a keen road cyclist but with very little experience in the mountains or deserts of Jordan is feeling both a sense of trepidation and excitement in equal measure but is looking forward to raising money and supporting the wonderful industry that he is extremely proud to be part of.

Donate to Phil >

Joby Mortimer - Brakes

Starting out in the industry straight from college, Joby joined Whitbread Beer Company and spent 15 years there seeing it change to what is now known as Budweiser Brewing Group, during that time Joby worked in the Wholesale channel and was part of the project team that saw the Direct Delivered business transitioned to regional wholesalers. During that time, building a strong allegiance to Bablake Wines, he was approached to join their board as sales & Marketing Director, a post he took up in late 2013. Working for Bablake’s until the sale to Amathus. He then joined the fantastic brewery, Budweiser Budvar, the State owned Czech brewery and home to the Original Budweiser beer working as Sales Director for the next 4 years. In late 2019 Joby finally crossed the great divide from drink to food as he joined Brakes, part of the Sysco family to head up their National On Trade channel. 

Outside of this, he owns Waistcoat Wines, an independent wine merchant selling to both the public and the On Trade and acts as NED for PJB Drinks and The Barcode App, whilst also sitting on a committee of Scoo-B-Doo a charity to support the Neo Natal ward at Gloucester Royal Hospital.

Donate to Joby >

Nerrisa Pratt – The Licenced Trade Charity

Nerrisa is Senior PR Executive for The Licenced Trade Charity, brought in to share her vast PR knowledge with the team to creatively and effectively raise the profile of all it does to support pubs, bars and breweries.

After joining the charity in March 2019 she has quickly hit the ground ‘pedalling’ and is looking forward to not only raising funds for a great cause but doing some in depth storytelling before during and after this epic cycle.

Donate to Nerrisa >

Paul Pavli – Paul Pavli Consultancy

Paul is currently an independent consultant having recently completed a 14 year stint at Punch Taverns PLC.

Paul was appointed to the role of managing director, in April 2016, responsible for delivering growth in both Punch’s retail and leased and tenanted estates. Paul joined Punch in 2005 as a business relationship manager and held a number of senior roles within the company, including operations director for the new business division and operations director south, for the core estate.

Paul started his hospitality career in 1986 and went on to run a small restaurant group in London with a number of high profile sites, before moving into pub & restaurants with Whitbread plc and JD Wetherspoons plc.

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Sam Hager - The Beautiful Pubs Collective

 Sam is the Founder of The Beautiful Pubs Collective, a highly acclaimed independent pub operator in Leicestershire. He started his career in hospitality aged just 16 & by 21 was a highly regarded manager for Scottish & Newcastle Retail before joining The Orchid Group & playing a significant role in their midlands operation before launching Beautiful Pubs in 2008. Sam is extremely passionate about pubs, people & the City of Leicester, playing a key part in the city’s business community as well as acting as a trustee for several local charities. 

Outside of his pubs, Sam enjoys cycling at the gym, is a long-time season ticket holder at Leicester Tigers rugby club & spends the reminder of his downtime with his partner & their Beagle on the nearby Lincolnshire waterways. 

Sam is truly excited about Ride Jordan & feels honoured to be able to help raise money to support these incredible charities work. 

Donate to Sam >

Wayne Shurvinton – Greene King

Wayne Shurvinton is the Managing Director for Greene King’s Pub and Partners Business Unit, with a career spanning retail and hospitality across the UK, Europe and the Middle East.

Having lived in the Middle East for 18 months Wayne is very much looking forward to returning to the region which for him is a ‘home from home.’ 

As a non-cyclist there’s a fair amount of training that’s required to get him into a fit state (physically and mentally) but Wayne is excited to be doing this alongside a whole host of other riders from across the pub sector who will collectively stand behind two charities; ‘The Licensed Trade Charity’ and ‘Only a Pavement Away.’

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Emma Causer – BT Sport

Emma has a wide ranging expertise in the hospitality sector including work at Café Rouge and All Bar One which led her to move into media where she worked for Sky Business and she was instrumental in changing the way Sky worked with the pub sector.

When BT bought Premier League rights in 2012, she was approached to be an instrumental member of the BT Sport Commercial team. They were incredibly successful, by disrupting the market and gaining more subscribers than their experienced competition. In September 2019 Emma joins the board at Zonal as Group Sales and Marketing Director.

Emma is also hugely passionate about supporting women in the hospitality sector and is a founder member of Plan B mentoring, who will have mentored c100 senior women in the sector in 2019.

Donate to Emma >

Richard Bradbury – Heineken

Richard Bradbury is Trading Director with Heineken UK looking after PubCos, Wholesale and Technical Services. He started in the industry 33 years ago as a graduate trainee with Marston’s before later moving across the Irish Sea to join Heineken Ireland. Richard returned to the UK to relaunch the Heineken brand as On Trade Sales Director. During that period in the early noughties Richard also launched into the UK both Amstel and Birra Moretti.

Cycling is a new addition having just completed the 170 mile coast to coast “Way of the Roses” in the company of the team from New River.

“Having proved to myself I can survive 3 days in a saddle, Pedalling for Pubs looks like a whole new level of endurance of cycling long distance in high temperatures. As someone who loves the pub industry it is great to have this opportunity to support those in less fortunate situations by raising money for two fantastic associated causes; The Licensed Trade Charity and Only A Pavement Away.

Donate to Richard >

James Nye – Anglian Country Inns

James is Managing Director of Anglian Country Inns, the family owned pub and restaurant group. He has helped build the group with his family from a single site to a nine strong, eclectic mix of hospitality venues, picking up numerous industry awards along the way. Beyond the business, he is actively involved in the wider hospitality industry and sits on the UK Hospitality Council.

Alongside running pubs, James loves his rugby and sailing and has occasionally been known to ride a bike. He is relishing the challenge of this ride and raising lots of money for such a worthwhile cause.

Donate to James >

Anthony Pender – Yummy Pubs

Co-Founder of Yummy Pub Co - The awarding winning tiny teeny boutique pub company with the simple goal of creating Amazing Experiences for guests whilst being the best the employer in the hospitality business. Anthony also took on the role of Chairman of the British Institute of Innkeeping in 2014 - 2018 with the clear goal of making the organisation relevant and focusing on Training, Standards & Professionalism.

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Katy Moses – KAM Media

Katy started up KAM Media in 2014 after spotting a gap in the market for a creative, results-driven research and content agency. Katy is passionate about restaurants, pubs, bars (and not just about being in them!) and grocery retail. She has worked with pub and bar companies as a consultant since what seems like the dawn of time, and has run bespoke and syndicated research programmes for pub companies and suppliers like Punch, Ei Group, St Austell, Shepherd Neame, First Drinks, Britvic, Diageo, Carlsberg and many, many more.

Pedalling for Pubs was thought up by Katy after she took part in a similar cycle ride for charity with grocery industry colleagues through Vietnam in February 2019. She took the idea to the LTC and OAPA and they thought it was a great idea and so PFP was born!

Donate to Katy >

Blake Gladman– KAM Media

Blake has over 15 years’ experience delivering market leading shopper, consumer and social research and insights. He started his career at Kantar before joining HIM in 2009, where he oversaw the development of their research products, led the recent re-branding of the business and launched their customer facing website. ​

In 2018, Blake joined Katy at KAM Media to help further develop the business and use his experience in utilising the power of research and insights to support and drive all areas from marketing, to product development and technological innovations.

Donate to Blake >

Paul Passey – The Licensed Trade Charity

Paul Passey is the Estates and Projects Director of the Licensed Trade Charity, and is responsibility for the maintenance, repair and improvement of the organisation’s three independent schools and investment properties.

Paul was nominated for Pedalling for Pubs by the Senior team as he has a huge passion for cycling which he’s excited to utilise in supporting the fantastic work of the Charity he’s proud to work for.

Donate to Paul >

Natalie Waldron – Waldron Design

Natalie Waldron is MD of Natalie Waldron Design, an Interior Design and consultancy practice specialising in Hospitality.

From the outset Natalie worked in operational roles in licensed retail and after qualifying progressed to become Head of Design for Living Ventures. Natalie has over 13 years’ experience in the hospitality sector assisting in the development of numerous brands including Gusto, BH, NWTC, MH, Alchemist, Artisan, Red Door, Australia and Grand Pacific.

Natalie’s recent portfolio includes large high street regeneration projects and working closely with numerous businesses developing new concepts ranging from cocktail bars, restaurants, Yacht Clubs, pubs & accommodation. 

Donate to Natalie >

Kathleen Snell - Payment Sense

Kathleen has a wealth of background in card processing; be it Face to Face Chip and Pin, Online Payments, Mobile Apps or Integrated Payments she’s a fountain of knowledge. Currently managing PaymentSense’s strategic partnerships, her daily role sees her developing some really exciting propositions for organisations.

A self-confessed exercise-phobe, PFP2020 will be a difficult challenge for Kathleen, but she’s keen to swap her horse saddle for a bike one to raise money to support an amazing cause.

Donate to Kathleen >

Clive Chesser - Punch

Clive has been CEO of Punch since June 2018. Prior to that he spent 9 years at Greene King culminating in running the tenanted and brewing & brands division and joined the pub industry with Ei Group in 2007. Earlier career included 8 years working internationally with Haagen-Dazs and 7 years with SSP. Clive took up marathon running in a moment of mid-life crisis and is now ready for a different challenge in support of our fantastic charities.

Donate to Clive >

Andy Cray - Molson Coors

Andy started his career as a Chemical Engineer in the food industry with RHM Foods, before moving into sales and then into beer in 1998. 

From there he held a number of roles in both sales and marketing in the Molson Coors UK business, culminating in three years as Marketing Director.  After sixteen years in the UK beer trade, he took up the role of Managing Director for Molson Coors’s Global Licensed business before returning to the European team as Chief Commercial and Strategy Officer in late 2017.  Andy is a keen cyclist, better on the flat than up-hill and is hoping to be able to cycle fast enough to keep cool-ish in Jordan next year! 

Donate to Andy >

Chris Lowe - William Reed

Chris Lowe is Publisher at William Reed Business media overseeing hospitality media brands The Morning Advertiser, Publican Awards, Top 50 Gastropubs and Top 50 Cocktail Bars.

Having grown up in the family hotel business, Chris has been exposed to the food and drinks industry from a young age.  Rather than join the family business, Chris found a calling towards the media, going on to gain a BA in marketing and then further professional diplomas in digital marketing. Over the last 15 years Chris has worked across all aspects of branding, media and marketing with some of the big media owners, blue-chip companies and agencies within tech, football, automotive and hospitality.

 Chris is also very passionate about sports and charity, previously helping on a 3-month project to develop a school in Kenya’s rift valley building new classrooms and teaching. He is relishing the challenge of this ride in the heat of Jordan alongside a great team of people, raising money to help homeless, ex-offenders and veterans reintegrate through the hospitality industry.

Donate to Chris >

Geoff Campion – Fleet Street Communications

Geoff is part of the senior team at the industry’s leading communications and PR firm, Fleet Street Communications. He’s honed his craft and risen up the company ranks over the past four years, advising a number of high profile clients, including Ei Group and Arc Inspirations. He is a passionate about great food, drink and hospitality, and is a judge at the Great Taste Awards as well as the Restaurant Marketer and Innovator programme run by Think Hospitality and Propel.

Geoff is far from a natural at cycling and is much more comfortable when found propping up a bar or playing rugby.  Nevertheless, he is relishing this challenge and opportunity to go outside his comfort zone – which the trip will most certainly take him.

Donate to Geoff >

Steve Alton – BII

Steven relishes a challenge so when the Pedalling for Pubs adventure was announced he was in.  It combined his passion for the industry, a sporting challenge and the opportunity to share the fantastic experience with colleagues across the industry.  Steven joined the sector around nine years ago after previously leading a number of technology businesses in IT, security solutions and telecoms. 

He has led the Vianet business supporting operators with technology to drive quality and improve profitability in the drinks category.  Steven is a proud supporter of the industry and it is through his role as a trustee of the British Institute of Innkeeping (BII) that he further developed his interest in taking a wider role in the sector.  Steven is moving to lead the BII from October this year.

Donate to Steve >

David Wigham - Admiral Taverns

David Wigham has been in The Licensed Trade for over 20 years, starting with Bass Brewers/Molson Coors in Sales and Marketing before moving to one of my customers, Punch Taverns where I joined the Operating Board with responsibilities which spanned Operations, Sales & Marketing. Now Commercial Director with Admiral Taverns and enjoying being part of a dynamic team, focused on growing a business which is a leading light in the leased and tenanted pub sector. 

Whilst I own a bike and enjoy getting out on it, a typical bike ride is an hour, anything beyond that usually means I have stopped at the pub en-route, so the Pedalling for Pubs Challenge in Jordan is going to be tough. Rachel and I are delighted to be joining colleagues from across our industry to raise funds for two fantastic causes and I’m sure we’ll have some laughs and maybe some tears along the way

Donate to David >

Daniel Rowntree - BrewBroker

An entire career in the booze industry, from sales and marketing at Bacardi to setting up the on-trade marketing agency Elastic which eventually sold to Matthew Clark. In between those times Daniel was also a landlord of a Punch lease in Nunhead (where he met Katy!), eventually sold to Laines, and set up and ran the Craft Beer Rising Festival for 7 years. Daniel is currently the CEO of BrewBroker, an online network that removes all inefficiencies in the brewing industry from brewhouse production to beer consumption, as well as being a partner in a new beer show, BrewLDN launching in Feb 2020.

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Julian Ross – Wireless Social

Julian is an experienced entrepreneur with specialisms in enterprise sales, business growth strategy, and building strong and lasting business relationships and networks. Julian’s career began as Audit & Accounts Manager with Josolyne & Co Chartered Accountants & Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest.

After identifying a gap in the market for a Wi-Fi data capture and guest engagement solution, specifically tailored to meet the needs of the hospitality sector, Julian founded Wireless Social, hospitality Wi-Fi and analytics specialists, in 2013.

Donate to Julian >