Joby Mortimer – Brakes
Starting out in the industry straight from college, Joby joined Whitbread Beer Company and spent 15 years there seeing it change to what is now known as Budweiser Brewing Group, during that time Joby worked in the Wholesale channel and was part of the project team that saw the Direct Delivered business transitioned to regional wholesalers. During that time, building a strong allegiance to Bablake Wines, he was approached to join their board as sales & Marketing Director, a post he took up in late 2013. Working for Bablake’s until the sale to Amathus. He then joined the fantastic brewery, Budweiser Budvar, the State owned Czech brewery and home to the Original Budweiser beer working as Sales Director for the next 4 years. In late 2019 Joby finally crossed the great divide from drink to food as he joined Brakes, part of the Sysco family to head up their National On Trade channel.
Outside of this, he owns Waistcoat Wines, an independent wine merchant selling to both the public and the On Trade and acts as NED for PJB Drinks and The Barcode App, whilst also sitting on a committee of Scoo-B-Doo a charity to support the Neo Natal ward at Gloucester Royal Hospital.